Ubisoft named Christoph Hartmann general manager of Creative House 2 on July 1, 2026. Creative House 2 is one of five Creative Houses in the restructured operating model the company set out earlier in the year, which groups studios by the kind of experience they build rather than by geography.
What sits inside Creative House 2
The unit is defined by a genre rather than a studio list: competitive and cooperative battlefield-based gameplay. That covers The Division, Ghost Recon and Splinter Cell, along with March of Giants, which Ubisoft recently acquired. On the development side, Hartmann named March of Giants, Massive, Ubisoft Montreal, Ubisoft Paris and Ubisoft Toronto as the teams involved.
Grouping Splinter Cell with The Division and Ghost Recon is the detail worth noting. Splinter Cell is historically a single-player stealth series, so its placement in a house defined by competitive and cooperative play says something about where Ubisoft expects the brand to go, though the announcement does not spell that out.
Hartmann's remit, as stated
Ubisoft describes the role as overseeing strategic direction and the development of the studios and brands under Creative House 2. Chief executive and co-founder Yves Guillemot framed the wider model as one where general managers lead empowered and accountable Creative Houses. The announcement does not attach budgets, headcount, profit-and-loss responsibility or reporting lines to the role, so its financial scope is not something that can be inferred from it.
Why his background fits the March of Giants piece
Hartmann arrives with more than twenty years in the industry. He co-founded 2K Games and was its president, held several roles at Take-Two Interactive, and led teams behind Borderlands, BioShock, Sid Meier's Civilization, NBA 2K and XCOM, as well as supporting Grand Theft Auto in its early years.
The most directly relevant line on his record is the most recent one: he was a vice president at Amazon Games, the company March of Giants was acquired from. Ubisoft makes that connection explicitly, presenting him as well placed to take on that team specifically rather than only the legacy brands.
What the announcement leaves open
Ubisoft has not published a release slate for any of the four brands, a timeline for the restructure, or what the other four Creative Houses cover. No unannounced projects are confirmed, and the quotes describing ambitions for the teams are the company's own. NexusGG has not independently verified the internal structure beyond this announcement.
